Procedure and Policy Curation

Food labeling legislation isn’t always clear-cut; in some areas, you will face choices around how to present your product information and how to maintain your brand approach. Over time these small decisions can accumulate and are often not recorded or codified.

Ashbury can help you renew or create a clear set of guidelines related to policy or procedures that act as organizational memory and prevents the loss of important information over time. We can also translate your policies and glossaries to ensure consistency across your brand and products in all your markets.

In Practice

We have worked with high street foodservice chains, global manufacturers and retailers to provide them with the guidelines that drive the way they do business. By modernizing the delivery of these documents, we also improve supplier engagement and in turn improve performance.

A simple example is a retailer’s preferred spelling of ‘seabass’ – do they want to go with seabass, sea-bass or sea bass? All three are correct, so the importance here is that consistency in spelling is established at an early stage in phrasing guides/glossaries.  Similarly, the declaration of different types of sugar – brown sugar, caster sugar, granulated sugar – should they all just be called ‘sugar’? We highlight these nuances to our clients so that rules can be set to prevent confusion and extra versions of the artwork.

In the EU, additives can be listed as either E numbers or as their full names, but a brand’s commercial positioning may determine which approach they take. Again, the emphasis is on consistency throughout their labeling.

While these are harmless examples, more serious phrasing could be related to allergens and the way these are presented on the packet, such as warnings around cross-contamination.

The phrasing guides/glossaries become searchable documents that drive brand consistency and safety. For example, searching ‘suffocation warning’ in a code of practice would bring up the specific statement that should be used by stakeholders.