Regulatory Adaptation and Translation

Cut through complexity to make the world your market.

Regulatory Adaptation and Translation

Venturing into new global markets is an exciting move for any business; it is a symbol of growth, momentum and brand evolution.

Yet, navigating the diverse labelling legislation of each country, territory, and jurisdiction can be a daunting task. The impractical nature of these regulations often leaves businesses investing countless hours to ensure their product information meets compliance standards for new markets.

Ashbury specialises in getting your labelling export-ready, enabling you to expand within deadlines while avoiding unnecessary costs or enforcement actions.

Our native experts understand the unique regulatory landscape of each market, and we use this knowledge to help our clients achieve compliance across over 80 markets worldwide.

Our centralised service model eliminates the need for multiple partners, providing consistency and alignment for all your labelling from under one roof.


What we do

Adaptation of product information from an existing pack copy or artwork to meet the regulations of a target market.

  • Any missing or non-compliant information according to national rules will be indicated. In scope is all mandatory labelling information and, if requested, any additional voluntary particulars (e.g. marketing copy).
  • Where appropriate, this will also include translation.
  • This does not include formulation check which we do recommend.

What's needed from you

  • Country of interest.
  • Type of product.
  • Number of product/s.
  • Copy of Artwork.
  • Product specification.

Learn more about pricing, process and timelines here:

Our Work

Going global: International label adaptation and translation for 19 markets

This breadth and depth of expertise, along with robust project management, enabled Ashbury to extend short notice service support to...
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Centralised service: Taking Lintbells pet care global

Ashbury began the project by reviewing the latest requirements in each market, then analyzed how these regulations applied to Lintbells’...
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Flexible support: Keeping projects on track amidst COVID-19 pressures

With our in-depth knowledge of retail systems and processes, we were able to react promptly and deploy an Ashbury technologist...
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Focus on efficiencies: Improving spec accuracy and supplier performance

To address the challenges faced by the new supplier, Ashbury embarked on an on-boarding training programme....
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