Food Label Translation

Multilingual labelling that truly speaks to consumers

Food Label Translation

When it comes to expanding your food products into global markets, accurate and compliant translations of your labels are paramount. Without them, you could run the risk of costly hold ups at the border or failing to engage consumers.

Food label translations go beyond language proficiency alone, brands must also tackle regulatory and cultural considerations to enable effective access to worldwide audiences. For instance, ‘golden syrup’ is a common term in English, but a direct translation wont make sense to French consumers!

At Ashbury, our experts are native speakers of the target language they translate. We have a deep understanding of the cultural nuances of each region, and most importantly, we understand the most up to date requirements of different jurisdictions.


What we do

Food label translation is a part of our Regulatory Adaptation Service.

We believe combining these services is the most efficient way to ensure your labels have the same meaning in the intended language as they did in English, which will help when it comes to food labelling compliance in different regions.

What's needed from you

  • Country of interest
  • Type of product
  • Number of product/s
  • Copy of Artwork
  • Product specification

Learn more about pricing, process and timelines here:

Our Work

Going global: International label adaptation and translation for 19 markets

This breadth and depth of expertise, along with robust project management, enabled Ashbury to extend short notice service support to...
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Centralised service: Taking Lintbells pet care global

Ashbury began the project by reviewing the latest requirements in each market, then analyzed how these regulations applied to Lintbells’...
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Flexible support: Keeping projects on track amidst COVID-19 pressures

With our in-depth knowledge of retail systems and processes, we were able to react promptly and deploy an Ashbury technologist...
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Focus on efficiencies: Improving spec accuracy and supplier performance

To address the challenges faced by the new supplier, Ashbury embarked on an on-boarding training programme....
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