Glossary and Policy Writing

Labelling legislation isn’t always clear cut; in some areas, you will face choices around how to present your product information and how to maintain your brand approach. Over time these small decisions can accumulate and are often not recorded or codified.

Ashbury can help you renew or create a clear set of guidelines that can be used by stakeholders to ensure accurate and complete product information. These can be related to policy – such as that which guides specification development – or glossaries that guide how information is presented on the label. These act as organizational memory to prevent the loss of important information over time. We can also translate your policies and glossaries to ensure consistency across your brand and products in all your markets.

In Practice

We have worked with high street foodservice chains, global manufacturers and retailers to provide them with the guidelines that drive the way they label their products.

A simple example is a retailer’s declaration of different types of sugar – brown sugar, caster sugar, granulated sugar – should they all just be called ‘sugar’? We highlight these nuances to our clients so that rules can be established to prevent confusion and extra versions of artwork. Similarly, in the EU additives can be listed as either E numbers or as their full names, but a brand’s commercial positioning may determine which approach they take. Again, the emphasis is on establishing consistency throughout labelling to keep things simple and compliant.

While these are harmless examples, more serious phrasing could be related to allergens and the way these are presented on the packet, such as warnings around cross-contamination.

The phrasing guides/glossaries become searchable documents that drive brand consistency and safety. By modernising the delivery of these documents digitally, we also improve supplier engagement and performance.

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