Pack Copy Creation

A pack copy forms part of the bridge between your product specification and your final label. It collates all the mandatory information required for your artwork such as your product’s name, ingredients, storage instructions and other requirements.

By optimising your pack copy, you can streamline the process of artwork and label creation – especially when selling into multiple markets.

Pack copy optimisation

Provided with your raw product information, our experts can work with you to create a single, legally compliant pack copy document that you can use to brief your graphics design partner and build your draft artwork. We can also review and amend existing pack copies for compliance.

Pack copy optimisation can include the review of formulation and marketing claims. In the case of products intended for international markets, our team can create multilingual pack copies to guide artwork design for the various target markets.

Information we need from you

This is a consultative process; what we need depends heavily on your product and what stage of the development process you are at. Get in touch here.

In Practice

Manufacturing:

In manufacturing, a recent start-up client was beginning to sell their sauce product. They had received great feedback and were ready to take their product from the kitchen to wider distribution. However, they didn’t know what was needed to bring a pre-packed food to market legally and safely.

We worked closely with them to produce a pack copy that accurately described their sauce, ensuring allergens were correctly labelled, and that their claims weren’t too outlandish. This important step let them design their artworks quickly and with confidence so they could enter the food fair circuit to make their product a success.

In Practice

Retail:

A global retailer created multilingual pack copies for a product intended for sale in six different markets. A missed error on this original version propagated across the six multilingual pack copies; this was reproduced in each of the subsequent artworks created.

Upon noticing the error, the single mistake required 12 amendments on six pack copies and six artworks. The result? Avoidable costs, loss of time and an increased risk of non-compliance had the products gone to market.

Ashbury is now in partnership with this retailer. As well as looking after specifications, we create the initial pack copy and translate this to produce an accurate template; this informs the artwork creation stage.