Artwork or Label Check

Product artwork and labels present your brand to the world.

Your end-consumers rely on your label to illustrate all the information necessary to help them make safe, informed purchase decisions.

To prevent misleading your customers, and to avoid costly recalls, redesigns, and damage to your brand reputation, it is critical that your artwork and final label complies with relevant local regulations.

In Practice

A large retailer approached Ashbury to manage the artwork review of supplier branded labels for products intended to be sold in their Republic of Ireland stores. ‘Supplier branded’ means products that are widely sold by other retailers such as Heinz, Coca-Cola, Mars.

The project involved close liaison with the retailer and their suppliers to ensure they had a detailed understanding of the food law requirements. Some basic supplier specification questions were completed to ensure the supplier was accredited and was audited to an appropriate standard.

Ashbury then checked that the label was in English, allergens were highlighted and there were no legal errors on the artwork. We also checked that an EU address was present in compliance with EU Reg 1169/2011 Food Information to Consumers. Finally, we crossed checked the barcode matched the product information sheet provided by the retailer.

This process allowed for the retailer to have peace of mind that the products on shelf were safe and legal so their customers could have the best in-store experience.

We also work with many of these manufacturers independently from the retailer relationships to check their artworks before they go to print.