Regulatory Adaptation
Exporting into new, global markets is an exciting move for any business; it is a sign of growth, momentum and taking the next leap as a brand.
Every country, territory and jurisdiction takes a different approach to labelling legislation for foods, cosmetics and cleaning products. Whilst many businesses have internal knowledge of domestic market compliance, understanding and applying international law often falls outside the breadth of their expertise. The impractical nature of legislation means it’s unsurprising that many businesses spend countless hours trying to ensure their product information is compliant for sale in new markets.
Our advisors will help you get export ready so you can expand within deadlines whilst avoiding any unnecessary costs or enforcement action. You can have complete confidence in your compliance and the integrity of your brand name.
In Practice
A successful manufacturer of soft drinks came to us looking to start exporting overseas, specifically within several EU Member States. The product was compliant for sale in the UK, but the business was aware of the potential differences to legislation in the countries they wanted to sell in. Their internal teams were familiar with some countries, however, other markets were novel – so they reached out to Ashbury.
Working from their compliant UK pack copy, our advisors from these regions translated the mandatory product information and claims into the appropriate language and reviewed against local legislation and local consumer customs. One of our project managers collated the information, reviewing our advisors’ notes to clarify and align any discrepancies between countries. This is especially important when a project includes countries that share the same language, as they frequently do not share the same legislation. So even though products in Austria and in Germany are both labelled in German, the common term used for ‘soft drinks with fruit juice’ is different between the two.
We delivered the new, compliant pack copies to the client who shared these with the graphic designer to generate artworks. Our partnership provided the client with confidence when expanding into these new markets.
