
Regulatory Advice
Legislation dictates the market viability of a product right from the start of the development process. Regulations define what ingredients may be used and at what levels, as well as the artwork layout, nutritional claims and branding used – whether this is printed on a label or through digital channels such as eCommerce.
Adding to this complexity is the lack of harmonised law globally; every country, territory and jurisdiction is governed by unique legislation that changes often and is difficult to find, let alone navigate.
At Ashbury, managing the dynamic and extensive nature of these regulations is what our experts do best. We have decades of experience navigating the sources of legislation and have put this into practice across multiple product categories, countries and scenarios.