Recent Cases of ASA Action Against Green Washing

greenwashing

‘Greenwashing’ is one of the biggest buzzwords across the food industry – but what guidance is currently in place, and is greenwashing regulated? Janet Dalzell, Senior Regulatory Advisor at Ashbury, shares her insight on the latest rulings against greenwashing, and what these recent cases mean for businesses keen to communicate their credentials… What is ‘Greenwashing’?…

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World Water Day – Labelling Water

water labelling

Water seems simple but is actually far from it.  Water is a life giver, and we cannot do without clean and safe water for even a day or two without the most dreadful consequences. We take its safety, and boundless supply to us in our homes for granted a good deal of the time, in…

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Eating Disorder Awareness Week

silver cutlery with a tape measure wrapped around them

This week (Feb 28th – March 6th) is Eating Disorder Awareness Week #EDAW – a chance to talk openly about eating disorders.  As with any disease, disability or illness, it is important to take a moment of compassion to understand the challenges that sufferers can face, whether this be your friends, family or colleagues, and…

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Novel Alternative Proteins: What can we expect for the Future?

cheeses and pulses in bowls

Consumers are becoming more aware of their health, the environment and being sustainable. The impact of conventional farming on the climate, alongside the want for a ‘sustainable healthy diet’ has increased the demand for alternative animal proteins.   Two obvious markets for innovation in this area are plant-based and insect-derived. Ashbury’s food consultant Camila Gomez Pardo shares some insight into what might be expected for the future of these…

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Novel Alternative Proteins: Sustainable Healthy Plant Diets – Ashbury

beans and pulses in bowls, plan view

The demand for alternatives to animal products is growing as consumers grow more concerned about their health and the environment.   In response to these consumers concerns and the need for sustainable diets, food industry leaders are developing a range of new products and ingredients using different plant-based and insect derived proteins. We will be delving into plant-based proteins in…

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Novel Alternative Proteins: A Path to Sustainable Healthy Diets, Insect Derived

Insects as an alternative protein source

The demand for alternatives to animal products is growing as consumers grow more concerned about their health and the environment.   In response to these consumers concerns and the need for sustainable diets, food industry leaders are developing a range of new products and ingredients using different plant-based and insect derived proteins. Our food labelling expert Camila Gomez Pardo delves into insect-derived proteins in this…

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The Costly Business of Making Flimsy Sustainability Claims

fresh vegetables and nuts

In a world where citizen journalism is the norm and making one wrong business decision can cause irreversible reputational and financial damage, it’s crucial to ensure any sustainability claims can be fully supported. Sustainability is a hot topic in the food industry, and rightly so. A New Scientist article (published in September 2021) highlighted the…

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Tips for Naming ‘Alternative’ Products Wisely

Amendment 171 (which would have banned the use of dairy-based terms being used for plant-based alternatives) may be off the table (for now), but there is always the potential for new rules and tighter regulations when it comes to naming products. In this blog, we share legislative guidance to help you name your products to…

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Balancing the Risks – May Contain vs. Vegan Claims

With vegans varying in lifestyle strictness, and there being no legal definition of what constitutes “vegan” in EU or UK food labelling regulations, food businesses eager to expand into this market need to balance their vegan claims with commercial viability and consumer safety. In this blog, we take a deeper look at allergens and vegan…

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