What Are the Rules for Novel Foods in the UK?

mung bean protein

Since the UK left the EU, novel foods are now required to be authorised via a different pathway to market before they can be placed on the market in GB. In this blog, Ashbury experts explain what a novel food is, what the requirements for launching products with novel foods involve, and how businesses can…

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Recent Cases of ASA Action Against Green Washing

greenwashing

‘Greenwashing’ is one of the biggest buzzwords across the food industry – but what guidance is currently in place, and is greenwashing regulated? Janet Dalzell, Senior Regulatory Advisor at Ashbury, shares her insight on the latest rulings against greenwashing, and what these recent cases mean for businesses keen to communicate their credentials… What is ‘Greenwashing’?…

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Brexit Bite 5 – What are Rules of Origin (RoO): Steps to take and questions to ask to understand where your products fit

multiple pins in a map of the world

Rules of Origin have been under the spotlight since the end of the transition and we’ve had many questions from clients about what this means for their products. Our Product Information Advisor, and BREXIT guru, Rebecca Kaya has put together a helpful article on LinkedIn that breaks down what they are and provides some steps…

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The impact of Coronavirus on free from product categories

Zoe Jordan, Ashbury’s Business Development Director looks at the impact of Coronavirus on the free from category and how interest in meat-free products, vegan smoothies and hemp milk continues to emerge. An early focus on familiar brands and staple products. In the last few months, the free from category has been adversely affected by the…

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