Lifting the Lid on Bottle Cap Changes

In a world of 24/7 digital and social media, it’s easier than ever to gauge consumer reaction to a change in the food industry – all you have to do is search online to see people’s views and reviews. And one topic which has gained traction across Twitter, TikTok and other social platforms is the tethered bottle caps recently introduced to shop shelves.

Despite the new caps becoming more commonplace, it’s not yet a legal requirement in the UK, and it remains to be seen if regulatory decision-makers will join their European counterparts in introducing these rules.

But what are the new rules, what’s the aim behind them, and will all our bottle lids be tethered in the future? We’ve got the answers for you below.

Why are some bottle caps now tethered?

Attached lids for single-use plastic drinks bottles (of up to 3 litre capacity) was an idea first mooted five years ago, and it’ll become mandatory in July 2024 across the EU. Because of Brexit, the UK isn’t required to sign up to the new rules and can make an independent decision on lid tethering.

If it’s not a UK requirement, why are we seeing them here?

There are a few main reasons why tethered lids have already reached UK shelves. The first is that, where a bottle manufacturer sells across European and UK markets, it makes sense for them to change their designs rather then having two different types of bottles in production at the same time.

Secondly, there’s speculation in the industry that UK regulators will follow suit meaning some drinks manufacturers are simply rolling out the changes ahead of any new rules coming into place.

And finally, many manufacturers are supportive of the sustainability and recycling motivations behind this new initiative and as such, are excited to further this agenda in the UK market too.

What’s the aim of the new rules?

It’s hoped that by tethering the lid to the rest of the bottle, there will be fewer discarded caps (either by accident or deliberate littering) and more will make their way to recycling plants. Supporters of the changes also suggest the new designs are more practical and hygienic.

How are people reacting?

There have been mixed reviews online – with some confusion being reported, such as individuals thinking their bottle was defective, others attempting to rip off the tethered lids with limited success and even some complaints of injury. There are also plenty of people in favour of the new designs, given the motivations behind it. Still, as with past changes (like the introduction of retained can ring pulls) this has been met with some consumer resistance.

What are manufacturers saying?

Jon Waters, Technical Packaging Team Leader at Innocent drinks, explains why they’re already looking to introduce tethered lids into the UK market:

“The move to attached caps is an important step in making recycling easier for everyone. The new design ensures that the cap stays connected to the bottle after opening, so that it is less likely to be littered and making it easier to recycle both parts together. Whilst the UK is exempt from the European legislation, Innocent will be introducing attached caps to our bottles in all markets later this year as part of our commitment to making it easier for our drinkers to recycle the entire packaging.”

I’m a manufacturer wanting to know more, who should I contact?

This regulation is just one of several environmental regulations impacting food and beverage businesses. Ashbury is always happy to discuss changes like the potential for tethered lids to become mandatory in the UK. As a leading-edge regulatory consultancy dedicated to making global food compliance easy, we work closely with major brands and retailers. Ashbury’s experts help clients launch new products and expand into new global markets, confident that their products and labels are compliant. It’s not just about supporting busy teams; it’s about protecting brands and consumers through accurate and compliant product information.

While this new initiative has the potential to reduce littering and increase recycling, there are – of course – challenges to overcome. As well as being tethered, lids must include an increased percentage of recycled content, be widely recyclable across local authorities, and meet requirements for storage, production and use.

And we’d encourage manufacturers not to keep a lid on this – communication is key here to share the environmental reasons why tethered lids may become standard across the globe to ensure the public understands the eco-friendly aim of this new directive.

Disclaimer: Ashbury does not manufacture these lids or govern their use. This blog is for educational purposes about the regulation behind these lids.