Green Claims: Maintaining Compliant Communications & Avoiding Regulatory Pitfalls

As food businesses continue to embrace sustainability, it’s essential to share these successes with consumers – but there is plenty to consider to ensure any green claims don’t land your brand in hot water.

How to successfully make green claims

Communicating an environmental win has the potential to strengthen your business’s brand reputation and drive purchasing decisions…yet it can also carry the risk of eroding consumer trust in both your business and the wider food industry.

In this webinar in partnership with the FDF, Ashbury’s Ed Allen, Head of Regulatory Affairs, explores the current regulatory environment, the common pitfalls surrounding sustainability messaging, and key considerations to avoid greenwashing.