Health & Nutrition Claims Decision Tree

Provides a structured guide for assessing whether claims on product labels, advertisements, or websites imply nutritional or health benefits. It outlines the necessary steps to determine if a claim meets regulatory standards, differentiates between health and nutrition claims, and provides instructions for using claims listed in the GB Health Claims Register. Special considerations for alcoholic beverages and comparative nutrition claims are also included, ensuring compliant usage of terms like “healthy” or “good for you” when paired with specific authorised claims.