April 23, 2026

Avoiding Regulatory Pitfalls in Alternative Protein Product Development

New product development can be costly and resource-heavy – the last thing you want is to discover a regulatory oversight that puts your investment at risk.

What we cover

Staying ahead of regulatory risk in protein NPD

In this webinar, delivered in partnership with the FDF, we take a look at the most common regulatory pitfalls that can occur during alternative protein product development.

Ed Allen, Head of Regulatory Affairs at Ashbury, discusses what’s next for protein, the link between novel food regulations and alternative proteins, the legislative hurdles businesses must overcome, and how to successfully pair innovation with regulation to protect the launch of your new product.

Ed Allen, Head of Regulatory Affairs at Ashbury

Ed has over 10 years of experience within the food, beverage, and food supplement industry, including regulatory compliance and nutritional review of current and innovative products and brands. He holds an MSc in Human Nutrition and Metabolism from the University of Aberdeen, an Executive MBA from HULT Ashridge Business School, and is a registered nutritionist (RNutr). At Ashbury, Ed focuses on identifying future regulatory changes and trends to provide regulatory advice to a wide range of industry clients within retail and manufacturing.

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